Fred Meyer is a very large "everything" store in the western US.  They used Loki in their Back to School Campaign.  We shot more pictures than I can remember, and they appeared all over the newspaper a week at a time. 

Fred Meyer also shot a commercial in which Loki starred.  The story is that Loki hears a radio ad about back to school and when he cannot get the family out of the swimming pool he decides to go do their shopping for them.  He grabs a wallet and the shopping list off the fridge, and runs to the store where we see him pushing the cart and putting in all sorts of things.  Then we see him return home, put the bags down and jump in the pool with his family!

Click here to view the commercial